Brand Strategist & Marketing Leader
Prajwol Kunwar
Building brand identities, developing content strategies, and leading creative teams across Nepal, Dubai, and Australia markets for 7+ years.
About
Brand strategist and marketing leader with expertise in brand positioning, strategic storytelling, and translating business objectives into compelling brand narratives.
Proven success establishing brands from ground up, executing rebranding initiatives, and driving organizational growth through strategic marketing across international markets.
Experience
April 2026 - Present
Nepal
Brand & Content Lead
Mayahold
- • Lead brand development and content strategy, establishing brand manifesto, voice, visual identity, and messaging framework
- • Direct creative team to produce compelling brand content across multiple platforms and touchpoints
- • Develop strategic content roadmaps aligned with business objectives and audience engagement goals
February 2026 - Present
Nepal
Marketing Consultant
Godaan Services Pvt Ltd
- • Provide strategic marketing consultation for Nepal's first crowdfunding platform (godaan.com.np)
- • Advise on brand positioning, market differentiation, and strategic growth initiatives
- • Develop marketing strategies and frameworks to enhance brand presence and customer acquisition
August 2025 - February 2026
Nepal
Assistant Marketing Manager
Alfa Beta Institute
- • Led marketing team as second-in-command, overseeing strategic planning, brand development, and campaign execution
- • Spearheaded comprehensive institutional rebranding including visual identity, messaging architecture, and positioning strategy
- • Managed team to conceptualize and execute integrated campaigns that increased lead generation and enrollment
October 2023 - August 2025
Dubai
Head of Marketing
Groov Interactive L.L.C
- • Built and led marketing department from inception and managed a high-performing creative team
- • Established complete brand identity including positioning, messaging, and visual language
- • Collaborated with product team on product ideation and brand narrative development for new launches
October 2023 - August 2024
Nepal & Australia
Marketing Consultant
Maven Consulting Group
- • Consulted the inhouse team on driving engagements for clients across Nepal and Australia
- • Developed brand positioning strategies, identity frameworks, and messaging architectures
- • Guided the team on brand-focused campaign development and content strategy execution
March 2023 - October 2023
Nepal
Marketing Project Manager
Clayway Communications
- • Managed cross-functional creative teams delivering brand-focused campaigns for multiple MNC and FMCG clients
- • Led brand strategy development, campaign ideation and oversaw their execution
- • Directed client relationships including strategic pitching, onboarding, and ongoing brand consultancy
November 2022 - March 2023
Nepal
Marketing Project Manager
BrandLogiQ
- • Led team coordination for concurrent client brand projects, managing creative workflows and strategic deliverables
- • Developed brand narratives and positioning strategies for client pitches and new business acquisition
October 2018 - January 2021
Nepal
Content Writer → Marketing Project Manager
Shangrila Prime Solutions
- • Promoted from Content Writer to Marketing Project Manager, leading team in strategic brand content development
- • Managed creative team producing brand narratives and content strategies that enhanced client market positioning
Selected Work
Brand Identity Project
Complete brand identity development including visual language, messaging framework, and brand guidelines.
Rebranding Campaign
Comprehensive institutional rebranding with new positioning strategy and visual identity system.
Go-to-Market Strategy
Strategic market launch plan centered on brand storytelling and market differentiation.
Content Strategy Framework
Strategic content roadmap aligned with business objectives and audience engagement goals.
Campaign Development
Integrated campaign ideation and execution for MNC and FMCG clients.
Brand Positioning
Market positioning strategies and messaging architectures for diverse client portfolio.
Work samples available upon request
Brands I've Worked With
Mayahold
Godaan
Alfa Beta Institute
Groov Interactive
Maven Consulting
Clayway Communications
BrandLogiQ
Shangrila Prime
Core Competencies
Brand Strategy
Content & Creative
Leadership & Management
Marketing Strategy
Speaking & Workshops
Design Language Workshop
Ratnarajya Laxmi Campus
Delivered 2-week practical workshop on design principles and creative tools for marketing applications to first-semester BCA students
Why Branding Matters
Clayway Communications
Presented strategic session on brand recall, lasting impressions, and the business impact of strong brand identity
The Impact of Technology in Marketing
RR Decoders, Ratnarajya Laxmi Campus
Delivered presentation on marketing evolution and technology's role in brand-building and customer engagement
Digital Marketing 101
RR Decoders, Ratnarajya Laxmi Campus
Conducted introductory session on digital marketing fundamentals for BCA students
Education
Bachelor in Computer Applications (BCA)
Tribhuvan University
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